SM’s West Avenue Theatre Corporation hosts Mall of Asia Arena Trade Launch

The citizens of high society and top players of the corporate world have made their way to the Mall of Asia Arena Trade Launch at the SMX Convention Center, Mall of Asia Complex at 8pm last October 11, 2011.

The guests were welcomed by Mr. Hans T. Sy, President of Prime Holdings, Incorporated. “The Mall of Asia Arena symbolizes our belief in world class Filipino Talent for both entertainment and sports;” said Mr. Hans T. Sy. He also thanked the promoters and the brand and media partners who attended the event who graced the event and invited them to experience the Mall of Asia Arena when it opens.

Mr. Edgar C. Tejerero, Senior Vice President for West Avenue Theaters Corporation who will operate Mall of Asia Arena soon took the stage to expound how promoters, brand and media partners and patrons can benefit from the partnership approach of Mall of Asia Arena. He concluded his speech by introducing the team behind Mall of Asia.
Mall of Asia Arena is the latest venture of the SM Group. It is a venue that will cater to both entertainment and sports events for both local and international talents. The world class Arena offers state of the art facilities from numerous dressing rooms , a press room, a meet and greet room, a promoters lounge, a production room to fully equipped dug outs. The Mall of Asia Arena is the first venue in the Philippines to offer Corporate Suites, a private room for companies and/or groups who can enjoy watching events at Mall of Asia Arena, among many luxurious amenities.
Mall of Asia Arena will open in May 2012.

The Mall of Asia Arena Team: Ms. Cristina Tolentino for Brand Alliance and Sponsorship; Mr. Henry Lapis – Business Unit Head; Mr. Edgar Tejerero – Senior Vice President – West Avenue Theatres Corporation; Mr. Hans T. Sy, President, SM Prime Holdings, Inc.; Mr. Erl Orenza for Events; Ms. Ailene Llado for Food Service, Ms. Nicole Deato for Business Development, Brand Alliance and Sponsorship; Mr. Jacob Macapagal for Operations and Mr. Conrad Castañeda – Technical Consultant.